To target children, the brand has built a universe that makes children dream with a 43-second spot that features the "adventures of Ramy Up".
An adventure of two teams of children with yellow jerseys (banana) and brown jerseys (chocolate), who fight imaginary creatures to find the treasure that contains the products "Ramy Up" and this, after having gone through a circuit truffle of obstacles: a spider, crocodiles, and in the end the evil dragon.
In addition, the brand Ramy will launch a TV show during which children will compete in two teams on obstacle courses and sports events and in order to participate in this show, the brand Ramy has created a website for children who wish to register: www.ramymilk.com .
Through this advertising campaign, the brand "Ramy Milk" integrates all means of communication in order to value and promote its values and target both young and old people.
It is recalled that the brand "Ramy Milk" has already launched its range of milk drinks from 2016 in several capacities and fragrances
