Through a video specially designed for this occasion, the advertising campaign emphasizes the actions of solidarity, compassion, respect and generosity between the neighbors of the district during the holy month of Ramadan.

The video of this advertising campaign highlights the behavior of Algerian youth involved in the cleaning of the district and the preparations for the “El Iftar table” (“the table to break the fast”), as well as the gathering of neighbors and friends around the table to break the fast.

Ramy, a corporate citizen, will want to highlight the values ​​of the month of Ramadan through this spot in order to convey positive emotions and convey a positive impact on society.

Ramadan yedjmâana !!! (Ramadan brings us together!!!)